Business BUILDING
FACT:
If you want to build your business and increase the productivity and profitability of all your assets and resources then you need to have a well formulated strategy and a highly focused team - true?
So - here's what 97% of business owners /operators do....
- Hope that if they turn up every day and just be in the business - they'll achieve success!
- Cross their fingers and hope the strategy they have in there mind will be enough - and that the team are all mind readers!
- Leave the strategy with the team and hope they can follow it. Are clear on what's expected and know how to achieve the results!
You would rather be in the 3% that plan, prepare and move forward with clarity of mind and purpose. You want to build long term sustainable relationships with your clients and your team. You want your products, services and facilities to generate a viable return and reflect the core values and belief's you have for your brand. Don't you?
So how can you guarantee such business building success?....
Well if like me....
You prefer simple, practical and action focused support, then the Business BUILDING Days are absolutely right for you.
From........
- Detailed Consumer Evaluations
- Operational Audits
- Sales & Marketing Strategy Days
- Key Performance Coaching
- Spa Training
Perhaps you want a GUARANTEE.
A Reversal of any perceived Risk?!....
That's exactly what is available. Once you have selcted your preferred remedy or explored your wants and needs with Michelle, she will help benchmark where you are and where you have agreed, together, to get too. Once defined Michelle will offer a full and total refund if your results are not achieved. No quibbles, no excuses, no exception!
So what are you waiting for?
Get BUILDING your Business today!
Detailed Consumer Evaluation
Symptom: Unsure of what is really happening in the business. Aware that service quality is inconsistent. Curious to gain insight and be exposed to the observations for improvement from an experienced industry expert. Maybe you know that departments within the business are resistant to change. You have identified critical operational issues. The journey of the guest is questionable. There is an apparent decline in profit, margins, performance or productivity.
Remedy: A detailed and insightful evaluation of your business functionality and service quality, as experienced and perceived from the perspective of your guests.
The evaluation will include phone, email, postal, collateral, photo and video evidence to support the findings. Michelle will help ensure you get the best out of the feedback and will scheme the evaluation to expose a good cross section of your business and associated departmental functions (including varying days / times).
The consumer evaluation automatically covers feedback on enquiries, site visit tours and overall experience of using / staying at the facility including recreational and leisure activities, treatments, food and beverage.
The consumer evaluation is guaranteed to leave you with not only a detailed observation of the experience but a positive plan that is practical, constructive and solution focused.
Operational Audit
Symptom: You believe your departments are weak at integrating efficiently and communication is poor. You've identified the need to change / improve business culture. Clients are finding it hard to do business with you or are dissatisfied with quality / value of service, experience and product. Increase pressure from competition. Lack of synergy and cross / link selling. Uninspiring profit margins and utilisation of resources. Unproductive or destructive relationships with business partners, colleagues and suppliers. Missed opportunities at both the back and front end of the business. Poor productivity. Declining client and staff retention rate. Lack of growth and development of your personnel.
Remedy: A detailed exploration of the processes, procedures and systems being used by your departmental teams to perform their roles and engage and encapsulate your clients. This remedy helps identify skill and process gaps, leaving you with a practical guide and solution focused techniques that are simple to follow and easy to measure.
The Operational Audit will give you and your team confidence and clarity to drive forward and make immediate improvements. The quick route to creating efficient and effective strategies for sustainable success.
Business Building Strategy Day
Symptom: You or your business is lacking direction or clarity on how to move forward effectively. You want an experienced operator to evaluate and contribute to your business planning and success strategy. You have experienced poor uptake and response rates to your marketing campaigns. Your PR is ineffective or your struggling to get PR and don't have a budget to retain a specialist firm. You business is lacking quality leads. You have a poor conversion rate. Declining transactional sales. Negative margins. Lack of strategic partnerships, ventures and affiliations. Struggling creativity and innovation. Loss of identity, core values and brand positioning.
Remedy: Formulation of a practical and results focused road map that will guide you step by step to achieving massive and measurable rewards from your business.
The Business Building Strategy day includes the exploration and creation of a bespoke business building programme that encapsulates branding, sales, marketing, PR & core operational protocols as the fundamental building blocks in achieving your business success. An inspiring and innovative approach to business growth.
Key Team Performance Coaching Day
Symptom: You feel isolated and alone. You have identified a lack of synergy across key personnel. There is a decline in performance, productivity, profit. Struggling acceptance to change. Complacent and / or unproductive communication. Lack of direction, motivation. Poor time, resource, team management. There's a strong desire to take delivery to the next level. You want or need to grow and enhance skill set, capabilities and leadership qualities. You want to move your business and team in to a more entrepreneurial mind-set and expose and challenge them to compete effectively in the modern market.
Key team can include: Owners / Directors / Managers from Senior leadership to HOD level across Spa, Recreation, Leisure, Hotel, Sales, Membership, Marketing, F&B, Maintenance, Housekeeping.
Spa Training Day
Symptom: Insufficient technical and therapeutic skill set and / or capability for business / consumer demands. Poor associated sales, referrals and recommendations. Under utilisation of room / space or team. Lack of ability to create and deliver client programmes that ensure long term relationships. Confidence and consistency issues with individuals working within the practitioner / operational team. No understanding of specialist C.A.M treatments and services or how to integrate them effectively. Poor integration and cross referrals and sales with members throughout business: fitness, nutrition, therapy, social and residential.
Remedy: A concentrated programme of highly effective and creatively delivered training sessions. Created to cultivate passionate individuals committed to delivering consistent and quality experiences. Focused on core technical and therapeutic competencies, covering areas that constantly trigger confidence and conflict issues.
Spa Training Days include:
- Rapid Retail Sales for Therapists - an approach crafted by Michelle from combining over 16yrs of hands-on experience and a degree in behavioural psychology. Let's break the mould and STOP retailing the way we know it doesn't deliver!
- Wellbeing Consultation & Diagnostic Skills - prescription before diagnosis is malpractice! This workshop will teach and empower therapists to really use their full observational skills whilst exposing them to effective behavioural and analytic techniques. Ensuring that they ask the right questions, in the right way, to bring about the right result for the unique individual being treating. This workshop will rapidly increase retention and transactional value of your clients whilst integrating your whole business.
- The Swan - a personalised programme that will support the quality and consistent delivery for the ultimate sensory journey throughout your business. This workshop will look at integrating your brand message, core values and business beliefs with the expectation, wants and needs of your perfect guest. It will cover conceptual experience, the 7 star service benchmark, flow points and check points, journey routes and effective behaviour and etiquette. Guaranteed to improve quality lead generation and personal referrals.
- Optimising & Integrating Thermal Facilities - for actual profit. A creative workshop to formulate and train in practical solutions to optimise the utilisation of low performing, non-£-generating or undervalued thermal facilities, such as: hammams, wet / dry floats, cold plunge pools, leisure pools, ice rooms, saunas and steam rooms.
- Advanced Body Work Skills - an intensive workshop that teaches practical skills to effectively manipulate and mobilise body and mind. Combining soft tissue, postural alignment, lengthening and movement, meridian line, pressure point work, breath and visualisation to bring about optimum wellbeing and systematic functionality. An essential workshop for increased member retention and transactional value. This workshop will also teach your team how to use their body and that of their clients to reduce burn out and personal strain / injury.
- NLP & Coaching Workshop - a highly motivating workshop designed to inspire your team to communicate and engage with their colleagues and client more effectively. They will come to understand their own behaviour, communication style and language preferences and most importantly how to take responsibility and make positive choices toward the actions they take and decisions they make.